The most overlooked sales tactic is often the most effective.
Only 21% of business owners leverage referrals, yet the results are astounding.
How could you say no?
If we called you today and said that your closest business partner said you should her us out….how could you say no?
The results speak for themselves.
Business managers report that relative to the average client, prospects acquired through direct referrals:
* Cost less to contact
* Generally makes purchasing decisions faster.
* Are nearly three times as likely to become repeat customers.
* Require less investment to make a sale.
* Are twice as likely to give you referrals.
79% of business managers fail to take advantage of the credibility they have already established.
Unfortunately, few business owners ask for referrals. Fewer ask in the right way or at the right time. And even fewer ask for referrals as an ongoing business strategy.
My recommendation is to develop a strategy to build your referral network. I, of course, am a fan of ReferralsUS.com which builds a list of your client’s neighbors, social contacts and co-workers. You present the list to your client at the end of your sales call and ask for their help in introducing you to the ones that they know best. It is simple, easy to use and it works great. Here is a quick video o how it works http://blog.ReferralsUS.com/?p=9
Have an interesting way to get referrals? Please share.
Kelli Boehm
Kelli@ReferralsUS.com
Follow my blog at http://blog.referralsUS.com/?cat=9
Twitter
Delicious
Stumbleupon